8 Steps How to Create a Social Media Strategy that Works for Your Business

Laura & Ross at Desk

In business, social media isn’t just a part of our daily lives, it’s a battleground for businesses looking to capture the attention of over 3.8 billion users worldwide. It’s the ultimate place to raise your brand awareness, create meaningful connections, and turbocharge both traffic and sales.

Yet, the catch…?

Simply existing on social media won’t cut it. You need a killer social media strategy tailored to your unique business goals. This simple guide will steer you through crafting a dynamic social media strategy that not only works but sets your brand on fire online.

Laura & Ross at Desk

The Ultimate Social Media Strategy Blueprint

Unlock the potential of social media for your business with our basic step by step strategy:

1. Set your sights high (but realistic)

Goals and objectives: What’s your end game? Boosting your brand’s visibility? Driving a traffic tsunami to your website? Converting clicks into cash? Pinpoint your ambitions to sculpt a strategy that actually hits the mark.

2. Know your Audience

Target audience identification: Actually look into who your ideal customers are. What makes them tick, click, and stick around? Tailoring your content to their desires is key to captivating their hearts (and their bank accounts).

3. Platform precision

Choosing the right battlegrounds: Not all social media platforms wear the same stripes. Pick your platform wisely, based on where your target audience loves to hang out. LinkedIn for professionals, TikTok for Gen Z…you get the gist.

4. Content is King, Queen, and the Royal Court

Crafting a content strategy: What stories will you tell? Decide on the mix, videos, infographics, blogs and then plan a content calendar that keeps your audience eagerly waiting for more.

5. Profile perfection

Optimising your profiles: First impressions matter. Ensure your social profiles are preened, polished and on brand, reflecting your brand’s personality and making it easy for your audience to understand who you are and what you stand for.

6. Engage to enchant

Interacting with your audience: The ‘social’ in social media means interaction. Spark conversations, respond to feedback, and share user generated love. It’s about building a community, not a customer base.

7. The proof is in the metrics

Tracking success: Measure what matters: engagement, reach, clicks, conversions. These insights will help in guiding your strategy towards content that resonates and strategies that win.

8. Stay sharp and shiny

Keeping up with trends: Social media moves faster than quicksand. Stay agile, keep learning, and adapt to ensure your brand remains relevant and relatable.

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The Social Media Strategy Checklist

Ensure your strategy is a success with this comprehensive checklist:

  • [ ] Clearly defined goals and measurable objectives
  • [ ] Indepth understanding of your target audience
  • [ ] Selection of the right platforms for your brand
  • [ ] A diverse and dynamic content strategy, complete with a calendar
  • [ ] Fully optimised social media profiles
  • [ ] A plan for regular engagement and interaction
  • [ ] A system for tracking, analysing, and adapting based on performance metrics
  • [ ] A commitment to staying informed about the latest social media trends and updates

Top Platforms to Consider for Your Strategy

  • LinkedIn: The go-to for B2B networking and professional content.
  • Instagram: Perfect for visual storytelling and a younger demographic.
  • Twitter: Ideal for timely updates, customer service, and engaging in industry conversations.
  • Facebook: A versatile platform with a broad demographic reach.
  • TikTok: The frontier for viral content and connecting with Gen Z.

Elevate your Business with STRATIFY360

Navigating the social media can be daunting, we get it, but with STRATIFY360, we give you access to an arsenal of tools, insights, and a community ready to push your business forward. Don’t just compete…dominate the social media landscape with proven strategies that we know actually deliver.

Ready to revolutionise your social media presence? Join STRATIFY360 now. Transform your social media from a static presence into a dynamic force that drives your business forward. Sign up for STRATIFY360 today and unlock the full potential of your social media strategy.


If you’ve enjoyed this nugget of business wisdom we’d love you to join us in our exclusive STRATIFY360, the monthly membership programme designed to help you grow and scale your business at your own pace.

Each month you’ll gain access to a systemised approach to help move the needle on your business and help dissolve the overwhelm, to give you more time and financial freedom. PLUS you’ll get access to 2 live online training sessions every month from our co-founders.

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